The Business of Events Announces Programme for Wales

The programme was announced today for The Business of Events Wales, which takes place at the recently-opened ICC Wales on Tuesday 12th November 2019.

This year’s event will focus on the UK-wide and Welsh business events landscape with a particular emphasis on collaboration between business events and key economic and academic themes. Speakers will include Sally Greenhill from The Right Solution, who will discuss business events, economic themes and bidding for events and Rory Archibald from VisitScotland Business Events, who will outline the strategy behind Scotland’s Award-winning “Legends” campaign.

Other featured guests include Kerrin MacPhie, Head of Business Events at VisitBritain, Michael Hirst, Chair, Events Industry Board and Heledd Williams, Head of Business Events at Welsh Government. Ian Edwards, Chief Executive at Celtic Manor Resort and ICC Wales will also be outlining the story so far behind the recently-opened convention centre.

Due to the recently announced general election The Business of Events Senior Leadership Forum, Parliamentary Debate and Senior Leadership Dinner scheduled to take place this week has been postponed until early 2020. The next event in The Business of Events series is the IBTM Global Policy & Practice Forum, which will take place at Hotel Seventy in Barcelona on 18th November and the Scotland Leadership Dinner, which will take place at the National Museum of Scotland in Edinburgh on 26th November.

The Business of Events is a not for profit series of independent cross sector events designed to engage, support and promote the UK events industry.

For further information on The Business of Events, and to apply for registration, please visit

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