The Business of Events Announces Programme for Rescheduled Senior Leadership Forum

The Business of Events has today announced the programme for its rescheduled Senior Leadership Forum, which will take place at The Mermaid London on 17th March 2020.

Despite the impact of the Coronavirus outbreak, and following advice from Government and Public Health England, the event will go ahead, but with some restrictions and enhanced health measures.

Stephen Darke, Head of Tourism at the Department for Digital, Culture Media & Sport (DCMS), will kick off the forum with an address on the new government’s priorities and what this will means for the UK event sector.

A discussion around the impacts and challenges of the COVID-19 outbreak on the events sector will include representatives from some of the industry’s largest associations and organisations including IBTM, Cvent, PCMA and London & Partners. The conversation will focus on what the industry needs to do to recover from the crisis and what lessons can be learnt to safeguard its future.

The Tourism Sector Deal, launched by former Prime Minister Theresa May last year, will be discussed along with next steps and actions for the industry. The panel will include Joss Croft from UKInbound; Kurt Jansen from the Tourism Alliance; Andy Lenthall from PSA and Kate Nicholls from UK Hospitality.

The final session of the day will be delivered by Giles Smith, Deputy Director for Heritage, Tourism, and Cultural Diplomacy, DCMS, who will give an insight into the future landscape of the UK events sector from a government perspective.

Additional sessions include the State of the Union, with representatives from MeetEngland; VisitScotland; Visit Wales and London & Partners which will focus the challenges and opportunities post European Union, an overview of business events industry trends from the new BVEP Industry report and an update on the Event Industry Skills Report created by the Event Industry Board Talent Taskforce.

This year’s London series will also include an invitation-only Senior Leadership Dinner, which will follow the Forum, and be held at {10 – 11} Carlton House Terrace, home to the British Academy, in partnership with Searcys. The dinner will be attended by new Minister of Tourism, Nigel Huddleston MP, along with several government representatives and senior leaders from across the UK events sector.

The Business of Events Scotland, which was also postponed due to the UK General Election, will now take place on 24th March 2020 at the National Museum of Scotland. The invitation-only event will include a Senior Leadership Summit as well as a Senior Leadership Dinner.

The Business of Events is a not for profit series of independent cross sector events designed to engage, support and promote the UK events industry.

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